Founder & CEO

Emmanuel Divine(E.T.D.)

Popularly known as “Mr. ASH”

Cameroonian technology entrepreneur, software developer, and founder of ASH Glo — building Africa's most trusted beauty marketplace.

Emmanuel Divine, known as Mr. ASH, Founder and CEO of ASH Glo
Emmanuel Divine seated at his desk beneath the ASH Glo logo

Biography

From an idea to a movement

Emmanuel Divine, popularly known as Mr. ASH, is a Cameroonian technology entrepreneur, software developer, and visionary founder of ASH Glo — Cameroon's next-generation beauty marketplace designed to transform the beauty industry through technology, trust, and opportunity.

He holds an HND and a Bachelor's degree in Electrical and Electronics Engineering (Electrical Power Systems) from Cameroon, and completed two postgraduate programmes in Canada — one in Cybersecurity and one in Supply Chain Management.

With a passion for building solutions that solve real-world problems, Emmanuel founded ASH Glo to bridge the gap between beauty professionals and customers by creating a platform where discovering trusted services, booking appointments, growing businesses, and earning referral rewards all happen in one seamless experience.

What started as an idea has grown into a mission to digitize Africa's beauty industry. Through ASH Glo, Emmanuel aims to empower thousands of braiders, hairstylists, barbers, nail technicians, makeup artists, lash technicians, spas, and skincare professionals by giving them greater visibility, more customers, and modern business tools to thrive in the digital economy.

Beyond building technology, Emmanuel believes entrepreneurship is about creating opportunities. His vision is to develop products that improve lives, create employment, strengthen local businesses, and position African innovation on the global stage.

Known among friends, partners, and the growing ASH Glo community as Mr. ASH, he continues to lead the company's mission of building Africa's most trusted beauty marketplace — one that connects communities, empowers professionals, and inspires the next generation of entrepreneurs.

Education

  • HND — Electrical & Electronics EngineeringElectrical Power Systems · Cameroon
  • BEng — Electrical & Electronics EngineeringElectrical Power Systems · Cameroon
  • Postgraduate — CybersecurityCanada
  • Postgraduate — Supply Chain ManagementCanada

Age 25 · as of 2026

Vision

To build Africa's largest beauty marketplace, empowering millions of beauty professionals through technology, innovation, and opportunity.

Mission

To make beauty services more accessible, trusted, and rewarding by connecting customers with skilled professionals while equipping beauty entrepreneurs with the digital tools they need to grow successful businesses.

“Success isn't measured by the company you build — it's measured by the number of lives your company changes. ASH Glo exists to create opportunities, empower entrepreneurs, and prove that African innovation can compete on the world stage.”

Emmanuel Divine (E.T.D.), “Mr. ASH”

Founder & CEO, ASH Glo